STYLE / SPORTS / CULTURE Inside A’ja Wilson’s MET Gala Moment with Casey “iCON” Billingsley The stylist behind one of the night’s most-talked-about looks sits down with Athlete Vanity to talk about Midas, mood…
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Ben Shelton is taking his talent to a new sportswear sponsor. According to Hard Court, the ATP singles No. 4 is leaving On to join New Balance in January 2027….
The 2026 WNBA was a movie. Attendance records were set, a new champion was crowned, and women’s basketball is in great hands. From exquisite womenswear to fire streetwear, there’s no…
By Damilola Oderinde Spain lifted the FIFA World Cup trophy in a dominant fashion, but the tournament’s biggest stage was the internet. It showed us a side we couldn‘t have…
Features
Ben Shelton joins New Balance
Ben Shelton joins New Balance
Ben Shelton is taking his talent to a new sportswear sponsor. According to Hard Court, the ATP singles No. 4 is leaving On to join New Balance in January 2027.…
Our Favorite Fits from the 2026 WNBA Season
Our Favorite Fits from the 2026 WNBA Season
The 2026 WNBA was a movie. Attendance records were set, a new champion was crowned, and women's basketball is in great hands. From exquisite womenswear to fire streetwear, there's no…
From Mumias to the Dream: The Madina Okot Story
From Mumias to the Dream: The Madina Okot Story
Four visa denials. Six years of basketball. One first-round WNBA pick. How a Kenyan centre rewrote her history. Athlete Vanity · WNBA Feature · April 2026 Share this story: X…
Balotelli Walks for KidSuper at Paris Fashion Week
Balotelli Walks for KidSuper at Paris Fashion Week
Footballers on the Runway: How Stars Like Balotelli and Leão Are Redefining the Game’s Style Culture The idea that footballers should focus solely on their sport is becoming outdated. Today’s…
The Afties Shift Cannes Culture With Bold Vision and Vibes
The Afties Shift Cannes Culture With Bold Vision and Vibes
Boardroom Explores How The Afties Is Reshaping Culture and Community at Cannes Lions 2025 Every June, the Cannes Lions International Festival of Creativity brings together global leaders in media, marketing,…
Noah Lyles, Kenny Bednarek, and the Beautiful Chaos of Competition
Noah Lyles, Kenny Bednarek, and the Beautiful Chaos of Competition
By Hodovai Ekpe-Iko When Noah Lyles crossed the finish line at the 2025 USATF Championships in 19.63 seconds, his fastest 200m of the year, he didn’t raise his arms or…
Updates
Ben Shelton is taking his talent to a new sportswear sponsor. According to Hard Court, the ATP singles No. 4 is leaving On to join New Balance in January 2027.…
The 2026 WNBA was a movie. Attendance records were set, a new champion was crowned, and women's basketball is in great hands. From exquisite womenswear to fire streetwear, there's no…
By Damilola Oderinde Spain lifted the FIFA World Cup trophy in a dominant fashion, but the tournament’s biggest stage was the internet. It showed us a side we couldn‘t have…
By Damilola Oderinde Pink is naturally reserved and seen as a girl’s colour. Most men would usually shy away from it and stick to more masculine colours like black or…
By Damilola Oderinde Gone are the days when sports fans engaged with their favourite clubs and players only through passive viewing from the stands or from the comfort of their…
By Mide Alabi Esq. On the day Gareth Southgate announced his Euro 2024 squad, Hellmann's was posting on Instagram. The mayonnaise brand had built its entire tournament campaign, an £8…
By Damilola Oderinde Back in the 90s and early 2000s, most athletes weren’t focused on building beyond the game they played, whether on the court, the pitch, or the ring.…
The final whistle used to end the conversation. Now it starts one. From AFCON celebrations to dressing-room walk-ins, the centre of gravity in sports fandom has quietly drifted away from…
